Blaupunkt launches the BTW100 Khrome and sets a new standard for premium earbud excellence.
Praveen technology
Blaupunkt launches the BTW100 Khrome and sets a new standard for premium earbud excellence.

6th September 2024: Blaupunkt, a globally renowned German audio brand, has launched one of its latest innovations, the BTW100 Khrome+. With a rich heritage of over 100 years of delivering superior audio products, Blaupunkt once again sets a new standard in the industry with the BTW100 Khrome+.

The BTW100 Khrome+ stands out with its remarkable sound quality, a testament to Blaupunkt’s century-long experience in audio technology. The brand has a history of innovation and invention, producing audio products that have become integral to everyday life. This legacy is embodied in the distinct, clear, and rich sound of Blaupunkt audio. Connectivity is a crucial aspect of modern earbuds, and the BTW100 Khrome+ excels in this area. Designed to provide a truly hands-free experience, these earbuds offer exceptional call performance with phenomenal voice quality and perfect reception. The advanced Bluetooth connection ensures seamless connectivity, while the intuitive interface allows users to control their earbuds with simple light taps.

The dual microphones in each earbud are another standout feature of the BTW100 Khrome+. These Clear A.I. mics, developed by Blaupunkt, represent the pinnacle of microphone technology. One mic captures ambient noise to filter it out, while the other focuses on the user’s voice, resulting in clear conversations without the need for repetition. This feature is particularly beneficial for professionals and anyone who relies on high-quality audio during calls.

In terms of design, the BTW100 Khrome+ is a visual delight. The mirror chrome finish exudes a premium look, reflecting both light and the user’s style. The sleek and elegant design language extends to the charging case, which is sure to attract attention wherever it is placed. The earbuds themselves are designed for comfort, with soft eargels available in three sizes and an angled stalk for a snug fit. The smooth edges prevent any discomfort, ensuring that users can wear them comfortably for long hours.

Gamers will find the BTW100 Khrome+ to be a perfect companion, thanks to its dedicated gaming mode. This mode offers better sound, near-zero lag, and a spatial feel that immerses the player in the game. The experience is akin to a sports mode on a superbike, making everything sharper and more alive.

One of the most impressive features of the BTW100 Khrome+ is its battery life. The earbuds offer a playtime of 30 hours, with the charging case capable of topping them up four times. The Turbo Volt fast charging technology allows users to quickly recharge their earbuds, providing hours of playtime with just a few minutes of charging. This is ideal for users who are always on the go and need their earbuds to keep up with their busy lifestyles.

The BTW100 Khrome+ is equipped with the latest Bluetooth version 5.3, offering more stable connections, faster data transfer, longer range, better energy management, and superior sound quality. This cutting-edge technology ensures that users enjoy the best possible audio experience.

Blaupunkt’s reputation for excellence is built on a foundation of reliability and durability. The BTW100 Khrome+ continues this tradition, using the highest quality components and materials to deliver years of uncompromised performance. With this product, Blaupunkt once again proves its commitment to providing the finest audio technology and a superior user experience.

VOX India unveils Fronto V Black: Revolutionary façade and ceiling panels redefining architectural aesthetics and durability
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VOX India unveils Fronto V Black: Revolutionary façade and ceiling panels redefining architectural aesthetics and durability

National, 06 September 2024 – VOX India, a leading interior and exterior building material company, is redefining spaces from floor to ceiling with the launch of its innovative new product, Fronto V Black panels. These panels offer an ingenious solution for façades and ceilings, combining robust features with stunning aesthetics.

As the global demand for sustainable and low-maintenance building materials continues to rise, Fronto V Black emerges as a game-changing solution. The product addresses the growing market need for versatile, durable, and aesthetically pleasing exterior finishes that can withstand diverse environmental conditions while reducing long-term maintenance costs.

Commenting on the launch, Mr. Varun Poddar (Founder at VOX India), stated, “Fronto V Black represents our commitment to innovation in the building materials sector. We’ve created a product that not only elevates the visual appeal of any structure but also offers unmatched durability and ease of installation. Fronto V Black is set to redefine how architects and builders approach façade and ceiling design; our panels not only enhance the visual appeal of any structure but also ensure long-lasting durability without the need for maintenance.”

Key features of Fronto V Black include:

Three-Dimensional Design: Unique profile shape and specially designed joints create an original, three-dimensional panel effect.
Weather-Resistant: Robust panels that withstand changing weather conditions without maintenance.
Authentic Wood Aesthetics: Perfect imitation of wood in both colour and structure, with dark joints for added depth and contrast.
Versatile Installation: Can be installed vertically or horizontally, including use as soffit.
Wide Colour Range: Available in various woodgrain colours to complement diverse facade designs.
Maintenance-Free: Highly resistant to mechanical damage and pests, completely waterproof, and requires no sealing or painting.
Easy Installation: Features the CLICK lock system for secure and rapid façade coverage.
Thermal Efficiency: Provides ideal covering for thermal insulation with proper ventilation.
Hurricane-Proof Lock: Enhances panel adhesion and eliminates wind-induced noise.
Self-Cleaning Structure: Minimizes dirt and dust accumulation for easy maintenance.

Auckland University of Technology Launches Australasia’s First University Course with Taylor Swift
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Auckland University of Technology Launches Australasia’s First University Course with Taylor Swift

India,2024: Auckland University of Technology (AUT) has announced the launch of a pioneering summer school course, Taylor Swift: Communications Professional, marking Australasia’s first university-level course with the global pop icon. Offered by AUT’s School of Communication Studies, the course will critically analyse Taylor Swift’s 18-year career through the lens of modern communications disciplines.

Senior lecturer Rebecca Trelease (Te Āti Haunui a Pāpārangi) highlighted Swift’s mastery of communication as a driving force behind her media success. “Throughout her career, Taylor Swift has demonstrated excellence in lyrics, music, and a curated image of a pop culture phenomenon,” said Trelease. “What must also be examined is Swift’s prowess as a communications professional, the backbone to curating and maintaining her career in the media.”

The new course comes on the heels of overwhelming interest in Swiftposium, an academic conference held in February 2024 to critically examine Swift’s global impact. The conference, co-funded by AUT and partner universities in Australia, drew immense attention from both high-school students and fans alike, reflecting the singer’s widespread influence.

The Taylor Swift: Communications Professional course will allow students to learn and apply communications theory to Swift’s body of work. From analysing her visual and audio content to critiquing her branding strategies, the course offers students a unique opportunity to understand communication principles through the lens of a globally dominant figure in pop culture.

“This course is for everyone – from high school students eager for a head start on university study, to established professionals looking to expand their knowledge,” added Trelease. “We’re thrilled to offer a course that reflects the cultural relevance of Taylor Swift while equipping students with the tools to analyse and apply communication strategies in their own careers.”

The course will run from November 18 to December 13, coinciding with Taylor Swift’s 35th birthday, and will be held three days a week at AUT’s City Campus. If there is enough interest, AUT may also offer the course online to cater to students who are unable to attend in person.

Window Magic Unveils New Logo, Bold New Look for a New Era of Excellence
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Window Magic Unveils New Logo, Bold New Look for a New Era of Excellence

New Delhi, 6thSeptember 2024: Window Magic, India’s premier fenestration brand and a major player in Engineered uPVC and Aluminium Doors and Windows is thrilled to announce the unveiling of its new logo, marking a significant milestone in the company’s journey. The new logo is a modern take on the brand’s heritage, embodying its commitment to innovation and design excellence. The decision to update the logo was driven by a desire to reflect the company’s growth and its dedication to modern design principles. The new logo captures the essence of Window Magic’s brand identity while incorporating contemporary aesthetics, ensuring that the company continues to resonate with both existing and new customers.

Window magic New Logo-01

The introduction of the new logo is a strategic move to fast forward Window Magic’s brand imagery into the future, in synchrony with what Window Magic is doing.. It aims to capture the attention of customers and stakeholders alike, sparking renewed interest and engagement. This rebranding effort is part of a broader initiative to enhance the company’s presence and resonance in the marketplace. The revitalized logo is not only visually striking but also aligns with the latest trends in design and branding.

The redesigned logo features a sleek, contemporary look that aligns with current design trends, yet remains true to the brand’s longstanding reputation for quality and innovation. This update is part of a broader initiative to enhance Window Magic’s overall brand presence and better connect with its audience in a dynamic market.

“Upgrading our logo represents more than just a visual change,” said Manish Bansal Director & CEO, Window Magic. “It signifies our ongoing evolution and commitment to staying at the forefront of the industry. The new design embraces modern aesthetics and reflects our core values and dedication to excellence Clarity and simplicity are at the heart of the new logo. We believe that a clear and clutter-free design communicates our brand’s message more effectively. Our goal was to create a logo that quickly and efficiently conveys the essence of who we are without unnecessary distraction. Incorporating a concise tagline within the new logo reinforces our core message and values, providing a concise reflection of what Window Magic stands for. This addition strengthens our brand identity and ensures that our mission is communicated clearly to all who encounter it”.

The most notable change in the new logo is the colour shift. The previous logo featured a pink hue that, while giving a feminine look, often appeared less impactful and sometimes even misleading with black tinges that could give an impression of a printing error on various media. In contrast, the new logo embraces a vibrant magenta colour. This bold and contemporary shade is designed to enhance visibility and make a striking impression, aligning with our modern brand ethos.

Additionally, the new logo incorporates a tagline Yours for Years which underscores our dedication to crafting products that are both durable and reliable. This tagline reinforces our promise to deliver long-lasting value to our customers and highlights the core principles that drive our company.

This update represents more than just a cosmetic change; it symbolizes our ongoing commitment to evolving and improving our brand experience. The new logo is designed to resonate more effectively with the audience and reflect the enduring values of quality and reliability

Titan’s Retail Expansion in Chandni Chowk: Six Iconic Brands Take Center Stage
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Titan’s Retail Expansion in Chandni Chowk: Six Iconic Brands Take Center Stage

TITAN

New Delhi: Omaxe Chowk has expanded its retail portfolio with a significant lease of over 15,000 square feet to Titan Company Ltd., marking a major milestone in the revitalization of Chandni Chowk’s historic market district. Titan, a leading retail conglomerate, has launched six new stores within the Omaxe Chowk complex, including flagship outlets for Tanishq and Taneira, further enhancing the shopping experience in one of Delhi’s most iconic locales.

The new stores were inaugurated by Mr. C K Venkataraman, Managing Director of Titan Company Limited, in the presence of esteemed guests, including Raghav Chandra and family, Associate Partner, and other distinguished personalities. This expansion marks a key step in Omaxe Chowk’s strategy to blend heritage with modernity, catering to the diverse and evolving tastes of consumers in the region while enhancing the commercial vibrancy of Old Delhi.

Commenting on the launch, C K Venkataraman, Managing Director of Titan Company Limited, said, “Delhi NCR is a critical market for us, combining tradition with modernity, making it ideal for our latest store launches. These new stores not only improve our accessibility but also reaffirm our commitment to offering unparalleled shopping experiences. As we continue our retail expansion, our focus remains on integrating innovative retail formats and superior customer service, ensuring our brands resonate with our diverse customer base.”

The new Tanishq store in Omaxe Chowk spans 6,000 square feet and offers an unmatched jewelry shopping experience, featuring a wide range of collections, including Gold, Diamonds, Celeste Solitaire, Rivaah, Enchanted Trails, Tales of Tradition, Aveer, Glam Days, Mia by Tanishq, Dor, Kalai, and the exclusive “Rivaah X Tarun Tahiliani” collection.

In addition to Tanishq, the Omaxe Chowk complex now hosts a 2,500-square-foot Taneira store, 1,000-square-foot stores for Mia by Tanishq and Titan Eye Plus, a 3,500-square-foot Caratlane outlet, and a 1,400-square-foot Helios store. Each store is designed to offer a distinctive shopping experience that caters to the varied needs of the diverse customer base of Chandni Chowk.

Jatin Goel, Executive Director, Omaxe Group said, “We are excited to welcome Titan’s iconic brands to Omaxe Chowk, a project that represents the perfect blend of Delhi’s rich heritage and modern retail experiences. This partnership reflects our commitment to transforming Chandni Chowk into a premier shopping destination, offering unparalleled experiences that cater to both tradition and contemporary tastes. With the addition of these esteemed stores, Omaxe Chowk is set to redefine the shopping landscape in Old Delhi, making it a must-visit hub for shoppers and culture enthusiasts alike.”

Beyond just shopping, Omaxe Chowk is a testament to architectural excellence, blending Mughal and British-era design elements to preserve Delhi’s rich heritage. The commercial space offers a unique shopping experience with a variety of national and international brands, all within 4 lakh square feet of carefully designed retail and atrium spaces. Additionally, it features a vast parking capacity for more than 2,100 vehicles.

Other well-known brands at Omaxe Chowk include Manyavar – Mohey, and Koskii, among others. With its blend of heritage-inspired architecture and modern amenities, Omaxe Chowk is set to redefine retail in Old Delhi, positioning itself as a must-visit destination for wedding shopping and food enthusiasts.

LG to Introduce Exciting Vision for Future Living With ‘LG Ai Home’ Innovations at Ifa 2024
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LG to Introduce Exciting Vision for Future Living With ‘LG Ai Home’ Innovations at Ifa 2024

LGE_IFA2024_1

SEOUL, Sep. 06, 2024 — LG Electronics (LG) is set to unveil its vision for future living at IFA 2024, showcasing a complete range of AI home solutions for every need and lifestyle under the theme of ‘Experience, Affectionate Intelligence (AI) Home.’

Central to LG’s Affectionate Intelligence Home is LG ThinQ ON, an advanced AI home hub designed to deliver comfort and convenience tailored to individual preferences. ThinQ ON seamlessly integrates with LG’s latest AI appliances, forming the core of the LG AI Home Solution. This system is driven by Affectionate Intelligence, LG’s empathetic and caring AI technology. As the AI Home Solution learns more about users’ routines, preferences and behaviors over time, it creates a personalized spatial experience, delivering unmatched customer value and bringing greater ease to everyday life.

The first thing visitors to the LG booth at IFA 2024 will encounter is the AI Home Gate, an immersive LED media wall that visually communicates how LG AI is deployed within the AI Home to elevate customer lifestyles.

Visitors will get to experience LG’s sophisticated generative AI technology through the ThinQ ON hub once they pass through the AI Home Gate. ThinQ ON understands natural language, allowing users to control a wide range of appliances, Internet of Things (IoT) devices, and services with conversational voice commands. LG’s AI hub facilitates a truly personalized AI home lifestyle, managing everything from lifestyle services to helping kids get a good night’s sleep.

Intelligently Personalized AI Home Lifestyles for Every Generation, Family and Pet

The Second Youth Home exemplifies LG’s commitment to enhancing the lives of the elderly by easing household chores and enriching leisure activities. Powered by ThinQ ON, this space highlights how conversational voice-recognition and seamless coordination of home appliances – for example, automatically setting the dryer to ‘Activewear course’ once the washing machine finishes a workload – simplify home management. The AI hub can also provide voice briefings to keep users informed of what’s going on, relieve stress by offering guidance for tasks such as booking a taxi, and estimate travel time to the selected destinations.

In the Affectionate Home zone, the focus is on AI solutions designed to help families care, especially for children and pets. The Self-Driving AI Home Hub, capable of controlling AI appliances and IoT sensors, adjusts device settings and environmental conditions to meet children’s needs. For example, it can activate Sleep Mode at bedtime, dimming lights and adding a starlight effect to help kids drift off to sleep. Additionally, the hub supports learning by using generative AI to create stories from children’s drawings.

For easier pet care, LG’s AI Home Solution manages connected appliances and devices to maintain fresh air and clean floors. Air-quality sensors intelligently control the LG PuriCare™ Alpha Pet Double air purifier, while temperature and humidity sensors manage the DUALCOOL™ air conditioner, automatically adjusting mode and air flow to suit current conditions. The robot vacuum autonomously cleans the floor once after pets leave, ensuring a more pleasant living space. Additionally, the Affectionate Home zone introduces a brand-new home appliance made especially for cats (and their owners). The innovative LG AeroCat combines a cat bed with an air purifier to offer a comfortable resting spot for cats and a fresher atmosphere for their human companions.

In the Delightful Home zone, ThinQ ON takes center stage in creating a more convenient culinary experience by engaging with visitors and providing personalized recipe recommendations as well as nutritional analysis. Visitors can also enjoy live cooking demonstrations, such as the ‘AI Talking Cooking Show,’ savor the delicious dishes prepared by LG’s AI ovens with built-in cameras, and see how the InstaView™ with MoodUP™ refrigerator enhances the ambiance.

Next up is the Smart Green Home, a self-sustaining abode featuring high-efficiency appliances, including the advanced Therma V™ R290 Monobloc air-to-water heat pump and state-of-the-art heating, ventilation, and air conditioning (HVAC) system. LG AI optimizes household energy usage in real time, adjusting device settings and schedules in accordance with users’ lifestyles and routines, while accounting for fluctuations in electricity rates. ThinQ ON also helps reduce household energy costs by intelligently managing the power consumption of all connected devices.

Innovating the AI Home Ecosystem and Key Technologies with LG AI

The LG Affectionate Intelligence zone showcases the scalability of LG’s Affectionate Intelligence with ThinQ ON at its core. Utilizing LG’s own generative AI technology and advanced security solutions, ThinQ ON acts as the central hub of diverse IoT ecosystems enhanced by a range of LG’s IoT sensors and devices. These include motion and light sensors, temperature and humidity sensors and smart buttons, all providing real-time spatial information for personalized, AI-driven home services.

The zone also highlights how LG’s open AI ecosystem integrates third-party services to enrich the customer experience and demonstrates the versatility of IoT sensors that can even connect non-AI appliances to the AI Home system. The exhibit underscores the scalability of LG’s AI solutions, giving visitors a real sense of the intelligent and responsive living environment LG is creating.

What’s more, the LG Affectionate Intelligence zone illustrates how ThinQ ON serves as the home’s central hub, working in complete harmony with LG’s ThinQ UP and ThinQ app, and a wide variety of services and solutions. This creates an exceptionally personalized experience and fosters a continuously-growing AI home ecosystem.

Finally, the AI to the Core zone highlights the cutting-edge innovation of LG’s AI Core-Tech, including the AI DD™ and the AI DUAL Inverter™. The integration of LG’s latest AI solutions with industry-leading core technologies delivers more precise control, improved energy efficiency and enhanced personalization.

“Our Affectionate Intelligence Home solutions at IFA 2024 will enable customers to experience the ease of the Zero Labor Home, where they can enjoy a life free from mundane household chores,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to lead the AI home era with our Affectionate Intelligence solutions and state-of-the-art core technologies.”

Kalp Decentra Foundation Enters Strategic Collaboration With Manta
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Kalp Decentra Foundation Enters Strategic Collaboration With Manta

Delaware, 6th September 2024 – Kalp Decentra Foundation, known by its brand name KALP (a comprehensive digital public infrastructure specifically designed for the regulated tokenization and subsequent liquidity of RWAs), and Manta Network (a public and decentralized modular blockchain ecosystem) are excited to announce the launch of a strategic collaboration. This integration is set to revolutionize the deployment of Real-World Asset (RWA)-related smart contracts and the movement of asset-backed tokens.

The Kalp Decentra Foundation will lead the implementation of RWA-related smart contracts on the Manta Network’s blockchain. Additionally, Kalp will facilitate the transfer of asset- backed tokens into the Manta blockchain, marking a milestone in the blockchain industry. The collaboration is expected to bring liquidity for Kalp’s RWA users through Manta’s ecosystem. At the same time, it will create a smoother and more efficient process for customers dealing with real-world assets, improve the overall user experience and further solidify the value proposition.

Tapan Sangal, Director, Kalp Decentra Foundation, said, “We are thrilled to collaborate with Manta in this groundbreaking collaboration, which marks a significant step towards advancing decentralized digital infrastructure. By deploying RWA-related smart contracts on the Manta blockchain and facilitating the movement of asset-backed tokens, we are not only enhancing the security and efficiency of digital transactions but also paving the way for greater innovation in the blockchain ecosystem. This integration reflects our shared commitment to leveraging cutting-edge technology for creating sustainable and transparent solutions that will benefit communities worldwide.”

The strategic collaboration also allows technical support from Manta Network, and a post- deployment AMA session to engage with the broader community. These initiatives are aimed at promoting awareness and showcasing the practical applications of smart contracts within the Manta ecosystem.

” This integration with Kalp Decentra Foundation is a testament to the growing importance of blockchain in managing real-world assets. We are thrilled to support Kalp in its mission to deploy smart contracts that will enhance the security and efficiency of digital transactions. Together, we are paving the way for a more decentralized and equitable future,” said Diana Aidee Muñoz Maclao De Camargo, Authorized Signatory of Manta Network.”

This collaboration marks a significant step forward in Kalp Decentra Foundation’s mission to leverage cutting-edge technology for the benefit of its community and beyond. As the Foundation continues to explore new avenues of collaboration and innovation, it remains committed to its core values of transparency, security, and inclusivity.

Makoons Play School Honors Teachers with Heartfelt Teacher’s Day Celebrations
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Makoons Play School Honors Teachers with Heartfelt Teacher’s Day Celebrations

New Delhi, 06th September 2024 – Makoons Play School, a well-known brand in early childhood education, recently all of its branches enthusiastically observed Teachers’ Day to commemorate the commitment and efforts of its teachers. The occasion was a moving homage to the educators who are so important in shaping the minds of young children, cultivating their curiosity, and helping them grow up.

teachers day celeb

Parents, teachers, and students across all Makoons’ branches came together to show their appreciation. Children created decorations for their classrooms to bring a handmade element to the festivities. To express their gratitude, the younger students wrote songs, poetry, and skits with the assistance of their teachers. The affection and respect that their kids showed for them was evident in the teachers’ grins.

In addition to the in-class events, each branch organised special celebrations to mark the occasion. During the gathering, teachers were given small presents and beautifully made cards as signs of appreciation. Parents played a significant role in the festivities, sharing heartfelt testimonies about the positive impact Makoons’ educators had on their children.

The Makoons Play School management expressed their profound appreciation to the instructors and recognised their ongoing dedication to providing exceptional early childhood education. They emphasised how important teachers are in creating a strong foundation for lifelong learning and that Makoons is a special place where children may grow and thrive because of the instructors’ passion and dedication.

“The teachers are the cornerstone of our institution,” stated Mr Vijay Kumar Agarwal, Founder and CEO of Makoons Group of Schools, in reflection on the day. “Every day, their dedication and passion for teaching motivate us. On Teachers’ Day, we have the unique chance to honour their achievements and highlight the positive impact they have on the everyday lives of our young learners.”

Everyone left feeling proud of and grateful for the amazing work that teachers do as the celebrations came to an end on a high note. Makoons Play School is still dedicated to helping its teachers and creating an atmosphere where children and teachers can grow.

Quote || World EV Day 2024
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Quote || World EV Day 2024

-Mr. Rajesh Gupta, Founder & Director, Recyclekaro

Rajesh Gupta_Founder & Director_Recyclekaro

“As World EV Day approaches, it’s a call for us to rethink how we travel and how we can do our bit for the planet. In India, where our transportation sector plays a major role in carbon emissions, the shift to electric vehicles isn’t just about embracing new technology—it’s about making a conscious choice for a sustainable future. I am happy to see Government initiatives like public transport like buses moving towards EVs as well as incentives to boost the adoption of private EVs.

Electric Vehicles represent an opportunity for us to reduce our carbon footprint, but they also bring with them the chance to create jobs, drive innovation, and strengthen our economy. This transformation is essential if we want to leave behind a healthier planet for our future generations. At Recyclekaro, we understand that moving to electric mobility comes with its own set of responsibilities. It’s not just about driving cleaner vehicles, but also ensuring that the batteries and electronic components are recycled in a way that truly supports a greener future”.

Prime Video to Premiere Tamil Comedy Drama ‘Thalaivettiyaan Paalayam’ on September 20
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Prime Video to Premiere Tamil Comedy Drama ‘Thalaivettiyaan Paalayam’ on September 20

tamil amazon

MUMBAI—September 06, 2024— Prime Video, India’s most loved entertainment destination, today announced the exclusive global premiere date for its upcoming Tamil Original comedy-drama series Thalaivettiyaan Paalayam. Directed by Naga, written by Balakumaran Murugesan, the eight-episode series is and produced by The Viral Fever (TVF). It offers a heartwarming glimpse into rural Tamil Nadu brought to life by a superbly talented cast, including Abishek Kumar, Chetan Kadambi , Devadarshini, Niyathi, Anand Sami, and Paul Raj in pivotal roles. Thalaivettiyaan Paalayam is set to premiere exclusively on Prime Video in India and over 240 countries and territories worldwide on September 20 in Tamil, with subtitles in English. Thalaivettiyaan Paalayam is the latest addition to the Prime membership.

The comedy drama series follows Sidharth (Abishek Kumar), an engineering graduate from Chennai, who reluctantly takes on a job far outside his comfort zone as a secretary in the remote village of Thalaivettiyaan Paalayam. As he navigates the quirks of rural life and its eccentric villagers, he finds himself caught up in a comedy of errors full of twists and turns.

“The ever-evolving tastes and preferences of our diverse audience drive us to expand our local language content with authentic, relatable, and engaging stories. Collaborating with longstanding partners like TVF, who share our vision of delivering fresh, innovative, and rooted narratives, we are excited to present the Tamil Original comedy-drama Thalaivettiyaan Paalayam. Written by Balakumaran Murugesan, this series brings a delightful blend of humour with heartwarming moments through a simple yet gripping narrative, making it an irresistibly binge-worthy entertainer. With its authentic rural charm and universal themes of community dynamics, brought to life by an exceptionally versatile ensemble cast, it is sure to captivate audiences,” said Manish Menghani, Director of Content Licensing at Prime Video India. “We are confident that Thalaivettiyaan Paalayam will engage viewers not just in Tamil Nadu, but across India and worldwide.”

Vijay Koshy, President, The Viral Fever (TVF), shared, “It has been wonderful to partner with Prime Video to present the Tamil Original series Thalaivettiyaan Paalayam. The entire team has done a fantastic job of authentically capturing the simplicity and sometimes challenging aspects of everyday life in a small rural village, with humour and authenticity. I’m deeply grateful to our phenomenal cast and every crew member whose passion and hard work have brought this show to life. We couldn’t have done this without TVF’s in-house stalwarts Deepak Mishra who is the director of Panchayat (S1-S3) and Shreyansh Pandey who is the head of TVF Originals. We are confident that Thalaivettiyaan Paalayam will strike a chord with viewers both in India and around the world when it premieres globally on Prime Video on September 20.”