Samsung to Consolidate Leadership in Mid-Premium Segment with Launch of Galaxy A55 5G, Galaxy A35 in India

Bangalore, India – March 21st, 2024 – Samsung, India’s largest consumer electronics brand, today announced the launch of Galaxy A55 5G and Galaxy A35 5G with awesome innovations. The new A series devices have multiple flagship-like features including Gorilla Glass Victus+ protection, camera features enhanced by AI, and a tamper-resistant security solution, the Samsung Knox Vault, amongst many other new features.

Mr. Ghufran Alam, Senior Director, MX Business, Samsung India unveiling the Galaxy A55 and A35 5G in Bangalore

“Galaxy A series has been the highest-selling smartphone series in India for the last two years, showcasing its immense popularity among India’s MZ consumers. The launch of Galaxy A55 5G & A35 5G reinforces our commitment to make flagship-like innovations accessible to all. Galaxy A55 5G & A35 5G will help us consolidate our leadership in the 5G smartphone segment and the fastest-growing mid-premium (INR 30,000-INR 50,000) segment in the country,” said Ghufran Alam, Senior Director, MX Business, Samsung India

Flagship-like Design and Durability: For the first time, Galaxy A55 5G gets a metal frame and Galaxy A35 5G gets a premium glass back. These phones are available in three trendy colours – Awesome Lilac, Awesome Ice blue and Awesome Navy, and are rated IP67, which means they can withstand up to 30 minutes in 1 meter of fresh water. They are also built to resist dust and sand.

With a 6.6-inch FHD+ Super AMOLED Display and minimized bezels, the 120Hz refresh rate provides extremely smooth performance. These smartphones come with Flagship like durability with Corning Gorilla Glass Victus+ protection on the front and back

Flagship-like Camera Innovations: These new A series smartphones come with multiple innovative AI-enhanced camera features to take the user’s content game to the next level. These features include Photo Remaster, Image Clipper, and Object Eraser among many others. Galaxy A55 5G and A35 5G come with a 50 MP Triple camera with Nightography enhanced by AI Image Signal Processing (ISP) which produces stunning low-light images never seen before on A-Series.

Flagship level Security: Samsung Knox Vault Security comes for the first time in A-Series making Flagship level Security accessible to more people. The hardware-based security system offers comprehensive protection against both hardware and software attacks. It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords, and patterns.

Best ever Performance: The all-new Exynos 1480 processor built on 4nm process technology powers the Galaxy A55 5G while the Galaxy A35 5G has been upgraded to the Exynos 1380 processor built on 5nm process technology. These power-packed phones come with several NPU, GPU, and CPU upgrades along with a 70%+ larger cooling chamber that ensures a smooth output whether you game or multi-task.

All these awesome enhancements coupled with the introduction of the 12GB RAM in Galaxy A55 5G, truly make this device a game changer in this price segment.

Awesome Experiences: Galaxy A55 5G and Galaxy A35 5G buyers will get access to Samsung Wallet, which is a mobile wallet solution that lets you carry your essentials conveniently and securely in your Galaxy device. Add your payment cards, digital ID, travel tickets, and more. These devices also have the hugely popular Voice Focus feature that lets users make and receive calls without worrying about ambient noise.

With Galaxy A55 5G and Galaxy A35 5G, Samsung will provide up to four generations of Android OS upgrades and five years of security updates, optimizing the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.

Memory Variants, Price, Availability and Offers

Product Storage Variant Price*
Galaxy A55 5G 8GB+128GB INR 36999
8GB+256GB INR 39999
12GB+256GB INR 42999
Galaxy A35 5G 8GB+128GB INR 27999
8GB+256GB INR 30999

*All prices inclusive of Bank cashback of INR 3000 on HDFC, OneCard, IDFC First Bank cards along with 6 month No Cost EMI Option.  Alternatively, customers can own the Galaxy A55 5G at just INR 1792 per month and the Galaxy A35 at just INR 1723 per month through Samsung Finance+ and all leading NBFC partners.

Other Offers:

  • Samsung Wallet: Get an Amazon voucher worth INR 250 on the 1st successful Tap & Pay transaction
  • YouTube Premium: 2 Months Free (until April 1, 2025)
  • Microsoft 365: Microsoft 365 Basic + 6 months of Cloud storage (up to 100GB, offer redemption to be done before June 30, 2024)

Galaxy A55 5G and Galaxy A35 5G are available for purchase across Samsung exclusive and partner stores, Samsung.com, and other online platforms.

Cochlear implant surgery can treat sensorineural hearing loss

Dr. Sumit Mrig, Associate Director and Head ENT, Max Super Speciality Hospital, Saket

Dr Sumit

Cochlear implant surgery is done in India for the treatment of severe to profound sensorineural hearing loss in children as well as an adult when hearing aids fail to provide benefits. In India for every 1000 births 3 to 4 children are born deaf & many more become deaf in the first 2 to 4 years of their life because of childhood infections. nowadays with the universal newborn hearing screening program hearing can be tested on day one of birth with the help of a simple screening test called OAE -oto acoustic Emissions, through this test you can come to know that a child will hear or not & if the test is referred then a repeat test is done after ENT consult and with further refer an advanced test called BERA( brain stem evoked response audiometry) is done and if a child is found to be suffering from severe to profound sensorineural hearing loss where hearing aids do not give any benefit and after few radiological tests like CT scan and MRI of the ear are done to see if the cochlea ( the main organ of hearing ) and the auditory/ cochlear nerve of hearing is present, then the child can undergo cochlear implant surgery . what’s most important is early the age of implantation the better the result in terms of speech & language acquisition for the child. starting early and starting right as the maximum brain development takes place within the first 2 years of age a child & is called a s brain plasticity. A child who undergoes an implant as early as 9 months up till 18 months of age can develop normal speech and language can go to a normal school & can get formal

School education is like any other child. Currently, in India, the average age of cochlear implants is about 4 to 5 years and because of this delay in implantation most of the children are not able to attend formal school education. with the latest criteria of WHO of the rule of 1,3& 6 months is detection at 1 month, complete diagnosis at 3 months, and intervention at 6 months with hearing aid trial and therapy and undergoing a bilateral cochlear implant surgery as early as 9 months of age will enable these children to not only get back their hearing but also have normal speech and language acquisition like any other normal child in the society.

Microsoft joins hands with Sri Lanka in its journey to becoming unstoppable with AI

Colombo, Sri Lanka – 21st March 2024: In a bid to strengthen commitment and partnership towards the South Asia region, Puneet Chandok, the President of Microsoft India and South Asia, made his inaugural visit to Sri Lanka in March 2024, since taking office in September 2023. Building on the two-decade journey of empowering the people of Sri Lanka through Cloud and AI technologies, Puneet engaged in discussions with Hon. President Ranil Wickremesinghe and Hon. Prime Minister Dinesh Gunawardena during his two-day visit. The discussions explored the transformative potential of AI in uplifting societies and communities while discussing how innovative technological solutions can propel Sri Lanka towards becoming a digital nation.

Microsoft joins

Fostering global competitiveness and investing in the digital future of the country, Microsoft and the Ministry of Education, Sri Lanka, joined forces with a Memorandum of Understanding (MoU) to integrate AI into the national school curriculum starting grade 8, thereby equipping students with essential skills for the future. This marks a significant milestone for the education landscape of Sri Lanka.

Commenting on his debut visit representing Microsoft in Sri Lanka, Puneet Chandok, President, of Microsoft India and South Asia, remarked “I am honoured to continue building on Microsoft’s two-decade-long legacy in Sri Lanka with a renewed thrust towards AI innovation that puts people first. During my meeting with the Honourable President Wickremesinghe and Honourable Prime Minister Gunawardena, we discussed how Microsoft can build on its partnership with the government of Sri Lanka towards solving challenges faced by the communities. The MoU with the Ministry of Education is exemplary of that work, and we are proud to play a role in advancing Sri Lanka’s innovation agenda with a boost towards the ICT sector. It was truly inspiring to witness the steps Sri Lanka is taking to ensure inclusivity in innovation. As AI continues to be the defining technology of our time, Microsoft is committed to being Sri Lanka’s copilot for economic and societal transformation.”

Lastly, concluding in a truly collaborative manner, the visit also witnessed Puneet engaging with key business leaders and CXOs in a special session called “Microsoft CEO Connect”, wherein the group catalyzed dynamic conversations on the disruptive potential of AI across industries, and discussed Microsoft’s role in equipping Sri Lankan organizations with cutting-edge technologies to advance innovation.

HCLTech achieves the AWS Generative AI Competency

NEW YORK, US and NOIDA, India, March 21, 2024—HCLTech, a leading global technology company, has been recognized with the Amazon Web Services (AWS) Generative AI Competency Partner status for its expertise in building generative AI (GenAI) applications on AWS and delivering transformative outcomes to enterprises.

technology

With AWS’s advanced GenAI portfolio — including Amazon CodeWhisperer, Amazon Bedrock, Amazon SageMaker, and Amazon Q — HCLTech has developed innovative GenAI solutions spanning various industries and enterprise functions, emphasizing responsible and ethical AI practices, such as prioritizing privacy, protecting intellectual property rights and maintaining factual accuracy.

“Attaining the AWS Generative AI Competency is a significant milestone for us, but more importantly, it is a win for our clients. It solidifies our market standing and leadership and assures our clients of our proficiency in developing and implementing real-world generative AI solutions using AWS services. This means we can meet their needs with unparalleled precision and effectiveness, ensuring their success in an ever-evolving landscape,” said Prabhakar Appana, Senior Vice President and Head of AWS Business Unit, HCLTech.

The AWS Competency Program assists clients in connecting with AWS partners who possess extensive knowledge and technical expertise in using AWS technologies and best practices to adopt generative AI.

Till date, HCLTech has received AWS Competency status in networking, migration, financial services, cloud operations, automotive services, manufacturing, and industrial services, SAP, DevOps, Level 1 MSSP, storage, and mainframe modernization.

HCLTech offers a unique set of end-to-end AI capabilities from chip development to business process optimization. Leveraging strategic partnerships with AWS and many others, HCLTech is paving the way for the adoption of GenAI across industries.

Savor the Colors of Holi with Cornitos: A Wholesome Feast for Families

New Delhi, March 2024- Dive into the delightful range of snacks, promising to add flavor and health to the Holi celebrations. Indulge in the diverse range of Nacho Crisps and Crusties meticulously crafted to satisfy your cravings and make your celebration extra special. These products are not only a feast for your taste buds but also a convenient and wholesome snacking option to be enjoyed with your family and friends. For the special occasion.

CORNITOS

Savor the taste of the Nacho Crisps range that is guaranteed to excite your taste buds with the delicious flavors of Cheese & Herbs, Sizzlin Jalapeno, Sea Salt, Sweet Chili, Tikka Masal, Peri Peri Flavor and Tomato Mexicana. Enjoy the colorful festival with a hint of health with the vibrant Veggie Nachos, available in enticing flavors like Quinoa, Spinach, and Beetroot. Infused with natural goodness, these chips redefine snacking with a delectable combination of health and taste.

Furthermore, the Crusties range offers a delectable journey for your taste buds with unique flavors of Italian Cheese Potato Puffs, Peri Peri Potato Puffs, Dilli Chaat Chickpea Puffs, Lemon Chilli Bean Puffs, Cheesy Garlic Chickpea Puffs, and King Curry Bean Puffs.

Manoj Singh, Head of Marketing at Cornitos, expresses his excitement: “As the festival of colors dawns upon us, we are thrilled to join in your vibrant celebrations. Our Nacho Crisps and Crusties range is not just a delectable treat but a fusion of natural goodness, perfectly complementing the essence of the Holi feast.”

Mother’s Recipe introduces Summerwala Sharbat in five flavours

Mumbai, March 21, 2023 –Mother’s Recipe, an Indian food brand has announced the launch of a Summerwala Sharbat for the summer season. Following its value of creating nostalgia for its consumers, the Summerwala Sharbat products will reminisce the nostalgia of having fresh Sharbats to beat the heat in summer.

Mothers receipe

In Indian homes, making sharbat is a family tradition. Grandmas usually share their special recipes and ways to make sharbat. When summer comes sharbat becomes the go-to drink, especially when guests visit. Sharbat is more than just a tasty drink; it’s like a cultural symbol in India. People offer sharbat to guests to show kindness and make them feel welcome. It’s a big part of Indian traditions that bring families and communities closer. Keeping this in mind, Mother’s Recipe Summerwala Sharbat product category has been introduced in five exciting flavors that promise to bring back nostalgia.

Mother’s Recipe Summerwala Sharbat has launched an exciting new range of refreshing flavors: Mango Panna, Rose Sharbat, Jeera Masala, Khus Syrup, and Lemon Ginger. With the rising temperature, it is very important to keep our bodies cool and hydrated. Khus, Lemon, Rose, and various ingredients in the sharbat are known to offer various health benefits too such as improving digestion & cooling. The sharbat can be served chilled and can be garnished with mint leaves, and lemon slices, or can be turned into a fancy mocktail or a faluda.

Unveiling ‘Zee Family Pack’: Elevating South Asian Entertainment with Nationwide Access on YouTube TV

Mumbai, India, Los Angeles, CA – March 21st, 2024 – Embark on an immersive journey into South Asian entertainment with the much-anticipated launch of Zee’s new video packages, now gracing screens nationwide on YouTube TV. Unveiling the “Zee Family” package, this strategic partnership introduces an impressive selection of 18 premium channels on the YouTube TV platform, dedicated to captivating the diverse and vibrant South Asian community across the United States.

family pack

Asia TV USA Ltd. and YouTube TV are thrilled to announce the successful launch of 18 channels from Zee Entertainment in the USA. This partnership marks a significant milestone in catering to the diverse needs of the South Asian population in the USA, particularly regional language speakers such as Telugu, Tamil, Kannada, and Marathi, etc., the regional languages have seen tremendous growth in the last decade as per the data released in the 2020 US Census.

This landmark collaboration not only reaffirms the availability of the flagship Hindi general entertainment channel Zee TV but also introduces a total of 17 additional ZEE channels, offering a rich variety spanning multiple languages. The expanded lineup includes popular channels such as Zee Cinema, &TV, Zee Bangla, Zee Tamil, Zee Telugu, Zee Kannada, Zee Keralam, Zee Marathi, Zee Punjabi, Zee World, and others.

Mr. Punit Misra, President of Content and International Markets at Zee Entertainment Enterprises Ltd., emphasizes the strategic significance of the U.S. market within ZEE’s global strategy. “The rising South Asian population in the U.S. not only underscores our commitment but also presents a unique prospect for us to fulfill the evolving content preferences of this expanding demographic in the U.S. The strategic partnership with YouTube TV will enable viewers in the USA, access to a vast repertoire of rich, multi-lingual content from India showcasing the Country’s culture and traditions, ensuring an immersive and fulfilling viewing experience for consumers.

This collaboration with ZEE marks a significant stride in delivering a premium suite of channels tailored to the South Asian audience to YouTube TV customers nationwide. Emphasizing the importance of this alliance, Mr. Ashok Namboodiri, Chief Business Officer for International Business at Zee Entertainment Enterprises Ltd., affirms, ‘Our partnership is pivotal in realizing our growth objectives in the U.S., guaranteeing the provision of a diverse range of entertainment options specifically curated for the South Asian audiences subscribing to YouTube TV.

Progility Technologies Pvt. Ltd Elevates Leadership: Julian Wheatland Named CEO

21 March 2024: Progility Technologies Pvt. Ltd., announced the appointment of Mr. Julian Wheatland as Chief Executive Officer (CEO); Mr Wheatland is relocating from London to Mumbai to take up…Continue readingProgility Technologies Pvt. Ltd Elevates Leadership: Julian Wheatland Named CEO

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Airbnb Data Shows Spike in Beach, Mountain, and European Getaway Searches for Upcoming Holi and Easter Weekend

India, March 21, 2024: As we approach the festive Holi and Easter long weekend, the latest search data from Airbnb unveils a dynamic shift in travel preferences among Indian travelers. Whether it’s the tranquil beaches of South Goa or the historic charm of European cities like Athens and Istanbul, Indian travelers are broadening their horizons, driven by the desire for diverse and enriching travel experiences.

Domestically, South Goa has emerged as the top Indian destination with a nearly 330% increase in searches for stays for the upcoming long weekend, highlighting its appeal as the preferred beach destination. Additionally, the cultural allure of Varanasi, Jaipur, and Pondicherry as well as popular hill stations like Mussoorie, Ooty, and Manali are also driving diversified interest for short getaways during the upcoming long weekend.

On the international front, Athens leads the way with an approximately 400% spike in searches, earning its place at the top of the wishlist for Indian explorers, closely followed by Istanbul, Bangkok, and Rome. These cities represent a blend of historical richness and cultural vibrancy that resonates deeply with Indian travelers.

The quest for beachfront stays, amazing views, and amazing pools dominates the search trends, pointing towards a collective yearning for scenic beauty and relaxation. An approximate 70% increase in bookings for non-urban destinations coupled with around a 20% rise in family-centric searches underlines a significant shift towards tranquillity and shared experiences.

“Indian travelers are increasingly seeking unique and memorable experiences, moving beyond traditional holiday seasons to embrace every opportunity for exploration,” states Amanpreet Bajaj, General Manager at Airbnb India, Southeast Asia, Hong Kong, and Taiwan. “Airbnb is at the forefront of this shift, offering diverse and enriching travel experiences that cater to the evolving preferences of Indian travelers.”

FMC India Launches Arc™ Farm Intelligence Platform to Help Farmers Optimize Crop Yield and Improve Sustainability

National, March 21, 2024: FMC India, an agricultural sciences company, has launched its innovative precision agriculture platform Arc™ farm intelligence in India. The new offering is aimed at encouraging smarter agricultural practices for farmers, advisers, and channel partners.

ARC

By combining real-time data and predictive modeling, Arc™ farm intelligence assists farmers in monitoring field conditions and pest pressure. Farmers can then ensure precise application of the recommended crop care products to optimize yield and achieve higher returns on investment.

Mr. Ravi Annavarapu, President, of FMC India and South-West Asia said, “Farmers encounter numerous challenges in the field daily while navigating today’s complex and evolving agricultural landscape. Arc™ farm intelligence, a one-stop solution for farmers, will support them in making informed decisions based on real-time field insights for more effective and efficient crop care, thus providing them with enhanced precision, productivity, and profitability. We are confident that farmers will gain a significant advantage and stay ahead with these technology-driven services.”

The platform, available through a new app, will not only provide in-depth insights into FMC’s leading product portfolio but also enable farmers to participate in several digital initiatives and contests throughout the year to win attractive rewards.

The Arc™ farm intelligence app will also provide farmers easy access to FMC India’s boom spray service. Available at their fingertips, farmers can easily schedule a spray and pay using an integrated payment gateway on the app. Farmers can better plan their spray calendar with ten days’ advance weather forecast and make informed crop-care decisions. Additionally, farmers across India can access doorstep delivery of FMC’s leading products via the app, as it is directly linked to FMC’s brand store on Amazon.